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Tuesday May 20, 2025 14:30 - 16:00 PDT
Digital and experiential art can significantly enhance placemaking, transforming cultural districts into dynamic, memorable destinations. However, not all digital interventions deliver the same impact or return on investment. This practical workshop provides
public spaces and cultural leaders a clear, strategic framework to assess emerging trends, their applicability, benefits, and potential drawbacks in various placemaking contexts.

Guided by industry insights from Moment Factory, Daily tous les jours, Meow Wolf, Superblue, Jason Bruges Studio, Heatherwick Studio, Gensler, and other world-leading studios, participants will explore concrete examples and tools to evaluate when digital
creativity is worth investing in, and when caution might be advisable.
Moderators
avatar for Julie Dalbec

Julie Dalbec

Head of programming, HUB Montreal
Julie Dalbec has been a producer and creative leader for over 20 years in the fields of television, documentary, branded content, digital media, and podcasts. Her passion and constant thirst for challenge and innovation now lead her toward the production, artistic direction, and curation... Read More →
avatar for Jacquelyn West

Jacquelyn West

Senior Advisor, Public Realm Projects, QDSi
Art places. Culture spaces. Creative Economy.At the centre of a network of urbanists, artists and public space specialists, Jacquelyn’s passion is supporting the Canadian creative economy and catalyzing new opportunities for our cultural and creative industries. Here, and abroad... Read More →
Tuesday May 20, 2025 14:30 - 16:00 PDT
Walt Disney Concert Hall: Founders Room

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